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And the potential for lots of cash for the two teams involved and the NHL as tomorrow brings about an actual outdoor hockey game between two NHL teams. Go anywhere near NHL.com or any other sports related site and there articles and ads all about the game between the Penguins and the Sabres. Tell me the advertising space along the boards was sold out months ago and for a small fortune I assume. So how does one game garner so much attention and the NHL has a hard time filling seats in many US NHL cities even in the playoffs. Well Mike Chen from FOXSports.com has a excellent spin on the whole deal and it revolves around the almighty dollar, I know I’ll be tuning in to watch the game probably streaming over the Internet and my team is the Ottawa Senators.
The marketing blitz is on for the Big Outdoor Game, erm, Winter Classic, between the Penguins and the Sabres. I’ve seen plenty of online advertising on all sorts of random sites, along with TV ads sprinkled throughout the prime-time lineup.

http://msn.foxsports.com/nhl/story/7615620